Held on Oct. 2, "Korea Sound Journey" included participants from more than 20 countries, including major inbound markets like China, Japan, the United States, and Thailand, Aju Press reported, citing the Korea Tourism Organization (KTO).

Visitors earned a chance to meet the actor by entering an online sound quiz on KTO's VISITKOREA YouTube channel. Ten overseas influencers also attended the program and are expected to share their experiences online.

Rather than focus on photographs and landmarks, the program asked visitors to pay attention to what they could hear.

Participants attend the 2nd session of the "Korea Sound Journey" event with Park Bo-gum in Seoul on Oct. 2, 2026. Photo courtesy of Korea Tourism Organization

Participants split into eight groups and walked through Changgyeonggung Palace with sound guides, recording their surroundings, according to KTO.

They later gathered at nearby Hwiggyeomjae, a traditional Korean house, to replay the recordings and take part in a sound quiz.

Park joined the second session, where he discussed filming Korea's latest tourism campaign and took part in activities with the visitors, the publication reported.

The event built on "Begin to Hear Korea," a promotional film released in July, Herald Business reported.

Park Bo-gum stars in the Korea Tourism Organization’s "Begin to Hear Korea" promotional film. Photo courtesy of Korea Tourism Organization

Park, now in his second year as honorary ambassador for Korean tourism, plays a music director traveling across the country with Danish musician Ki to collect everyday sounds.

In its introduction to the film, KTO highlights subway announcements, the bustle of traditional markets, and wind bells hanging beneath the eaves of hanok houses.

The organization links this approach to "dailycation," a travel trend centered on appreciating ordinary moments and everyday local life.

The October event brought that idea off screen, inviting visitors who had encountered Korea's sounds online to hear and record them themselves.

KTO said on Oct. 6 that its president, Park Seong-hyeok, had pledged to continue developing travel experiences that allow visitors to remember Korea through its sounds, atmosphere and daily life, going beyond simply seeing a destination, Herald Business reported.