Founded in 2016, the company now employs more than 800 people across Vietnam and Thailand, serves over 400 brands, and is expanding into the U.S. market.

From enabler to growth partner

The new positioning marks a shift from executing ecommerce operations to working alongside brands from the planning stage and sharing responsibility for business outcomes.

The move follows a decade of expansion beyond ecommerce operations into full-funnel marketing, including livestream commerce, affiliate and influencer marketing, large-scale video production, omnichannel media, and AI-powered technology solutions.

"Ecommerce has moved beyond the stage where operational excellence alone is enough," said Tran Vu Quang, the company's founder and CEO.

"Brands today need partners who share responsibility for growth rather than simply executing briefs. Over the past ten years, we have built capabilities across operations, content, media, technology, and AI. Our new identity reflects that evolution."

Inspired by ballet

The new visual identity takes inspiration from the ballet term en pointe when a dancer balances on the tips of the toes.

According to the company, the movement symbolizes discipline, precision, strength, and control, qualities it aims to bring to brand partnerships.

The new identity features two signature colors: teal (Pantone 316C) and red (Pantone 1805C).

OnPoint's new logo. Photo courtesy of the company

Alongside the rebrand, the company introduced a new mission and vision: helping brands achieve sustainable growth by integrating commerce, content, and technology across markets, while becoming Southeast Asia's leading ecommerce growth partner.

The company has received several industry recognitions, including, TikTok Shop's Excellent Diamond Partner (2025), Top Performance Agency and Potential Growth Partner (2026), Shopee's Diamond Partner (2025) Most Impressive Growth Enabler (2026) and Great Place To Work certification for two consecutive years (2025-2026).

The company also ranked No. 42 in Vietnam's FAST500 list and was named among Deloitte's Vietnam Best Managed Companies in 2024 and 2025.

OnPoint has been certified as a Great Place To Work for two consecutive years. Photo courtesy of the company

Headquartered in Ho Chi Minh City, the company provides end-to-end ecommerce services for global and local brands across online marketplaces, social commerce platforms, and brand-owned websites, covering store operations, customer service, AI solutions, livestream commerce, affiliate and influencer marketing, video production, and full-funnel media strategy.